As Communications Director at Feeding Texas, I was responsible for all marketing and communications strategy and execution, including marketing collateral, brand consistency and awareness, website design and maintenance, crisis communications, internal and external newsletters, and social media.

Branding

Feeding Texas previously had no concrete brand identity, in voice or design. My rebranding project started with overhauling and redesigning the Feeding Texas website, brand guidelines and subsequent collateral. Visit feedingtexas.org for more.

BRAND GUIDELINES
COPY + DESIGN
View full guidelines HERE

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ETHICAL STYLE GUIDE
COPY (in collaboration with Jen O’Neal, Community Voices Program Manager)
Read the full style guide HERE.

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REPORTS + FUNDRAISING EMAILS

COIVID-19 IMPACT REPORT + EMAIL
COPY + DESIGN

You can read the full report HERE.

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YEAR END GIVING
COPY + DESIGN

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ADVOCACY MATERIALS

VOTER REGISTRATION FLYER + LEGISLATIVE SESSION ONE-PAGERS
COPY + DESIGN
Print-friendly fliers were created for food bank distribution as part of statewide get out the vote campaign.
One-pagers were created in partnership with the Public Policy and Advocacy team for distribution to elected officials during the Texas legislative session.

social media

COPY + DESIGN
Graphics created for Texas-wide get out the vote campaign

MARKETING + ADVERTISING

COPY + DESIGN
I created banner ads for Feeding Texas that appeared in The Texas Tribune, Hunters for the Hungry marketing materials, and donor materials.